COMensarations
Monday, April 02, 2007
Here There Be Monsters
What is it with Denverites and their parochial attitudes?
People from the Denver Metro area say I’m unfair when I accuse them of thinking Denver is the State of Colorado (possibly including the ski areas), but we have an outstanding example of that mind set in today’s Pueblo Chieftain.
It seems the Western Dairy Council has figured out how to color milk orange and blue, so they thought a tie-in to the Denver Broncos would be a good idea, and they thought the tie-in should appeal to children, who are notorious imbibers of milk and brightly colored foods. And wow, if it could be educational, wouldn’t that just make it all too, too perfect?
So they had a book written with Miles, the Broncos’ bronco mascot, as the protagonist, and sent a copy to elementary school libraries, where there are hordes of those imbibers of milk and brightly colored foods. Miles goes throughout the state visiting places. Except he doesn’t visit any place south of Colorado Springs or east of Westcliffe. In fact, no place names are given in that area of the book’s map, whether or not Miles visited.
What, did the author not know there are football fans in this part of the state? Broncos fans? Or did he just assume none of us know how to read? As Dolores Gersick, librarian at Desert Sage School put it, “Do they think our kids are stupid, or we just don’t matter?”
The 2008 AG
Imagery, anyone?
We have an opportunity to develop and print our own signage, banners and posters for this activity.
To lift a line from Ghostbusters; “We have the tools. We have the skill.” And indeed we do.
We’ve got a number of talented people in the group. We’ve access to a number of tools; computers, software, printers.
I know a number of us have talent with respect to graphic design. Others are talented with cameras. Some of us, including myself, have powerful computers and graphic software, e.g., PhotoShop and Illustrator. Then again, we’ve got access to a large-format (44” width) printer that is capable of printing for outside use, as well as inside.
Why shouldn’t we avail ourselves of all of this and create our own marketing program?
Therefore, I solicit our fellow Ms to contribute to the development of the logos, signage and other advertising to support the coming event. Just comment here on what you think would be a good motif and/or what you could contribute to this effort.